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Does shared web hosting affect search engine ranking?

Do you own a great website?

Have you purchased a paid web hosting plan?

Are you still reeling under the shock of poor SEO rankings?

If your answer to all the above questions is a definite yes, then read on to find out how a silent culprit can bring down your ranking without your knowledge.

Shared web hosting. The first option of many website owners to get on the internet bandwagon.

Shared hosting means that one physical server and the resources hosted on it are shared between multiple users (10+ up to 200-300). All the users share the same I.P. address. Every user is allocated a limited amount of services such as the disk space, traffic, FTP accounts etc.

But have you ever realised that it could also hinder your business success? Read on to learn how economically viable shared web hosting could actually lead to losses in the long term.

Loading speed

Loading speed is the speed at which your website loads for a visitor. Since shared hosting could potentially host hundreds of websites on a single server, too many service requests could lead to a fall in the website’s speed.

A solution worth exploring is going with VPS or dedicated server. In this case, you can use all the CPU resources efficiently and effectively without any of the above-mentioned issues.

Increased downtime of shared servers

A website that is up and running 24 hours a day and 7 days a week could well be the key to climbing search engine rankings.

Search Engine spiders make several visits to every website in a day for crawling and ranking purpose. During this visit, if a server shows error or is not accessible properly, then they move on to other sites. This will directly affect website ranking in Search Engines.

Security issues

If you are using a shared hosting option and one of the websites on your server becomes infected with malware, it can spread to your website rapidly.

A website infected with malware will suffer from many crippling issues. While you may be worried about losing sensitive customer information, Google and other search engines can and will act to protect their users by either penalizing or going so far as to remove your ranking outright.

IP Address and bad neighbourhood

When you are using shared web hosting rather than either VPS or dedicated hosting, you will be sharing an IP address with many websites on the same server. This could be a problem if you are part of what Google calls a ‘bad neighbourhood’. It means that if any other website on your shared server has been flagged as a spammer, then everyone on that server (i.e. same IP address) will be affected.

To conclude, shared hosting has indirect implications on your SEO ranking. If you are unable to afford a dedicated server or VPS, the next best option is to go for a dedicated IP address on shared hosting.

Do write back and let us know if you have suffered due to shared hosting and how you tackled it. Look forward to seeing your comments below.

What is web hosting? Why do I need web hosting?

Choosing a web host is as important as the content you will put on the site itself. The success of your website will, to a large extent, depend on the versatility of your web host. In this guide, we take a look at services provided by web hosting companies in India and abroad.

What is Web Hosting?

Web hosting is a service that allows you to get a website or web page live on the internet. A web host also called a web hosting service provider, is a business that provides the technologies and services needed for the website or webpage to be viewed on the Internet. Websites are hosted on special computers called servers.

Another requirement for your website to actually be online is a domain name. Your domain name is like the address of your house. It would be very difficult to find your house without an address people could remember!

How does Web Hosting work?

Now that you know the meaning of web host and domain name, let’s understand how web hosting actually works. When a web user enters your site’s address into their URL, they access your site and their computer connects to your server. Your website gets delivered to them from the server through the browser. Servers come with IP Addresses: a series of numbers that identify a particular computer. The domain names convert IP Addresses into easy-to-remember words and mark each web page out from each other. You will require a domain name and hosting if you want to run a website.

Why do I need hosting?

The question might arise: “Can’t I use my home computer to host my website?”

Technically you could, but that would be a really bad idea. Web hosts exist for a reason, and their low cost and high performance make them affordable for everyone, not to mention headache-free.

To conclude, from a huge MNC to a small family-owned business, everyone needs web hosting. Since there is no shortage of options, it can be difficult to know where to start. This guide can serve as your hosting starting point. We have covered the big questions: What is hosting? How does web hosting work? Why do I need hosting? You are now in a better position to compare the best web hosting services and make an informed decision for your site.

Benefits of a dedicated server over shared hosting? When is a dedicated server necessary?

Shared hosting and dedicated hosting represent opposite ends of the spectrum when it comes to cost and capabilities. Dedicated hosting is a type of hosting configuration in which a single server is devoted to a single organisation/website, much like a bungalow! In shared hosting, a server acts as a host to multiple clients just as a condominium houses several house owners.

But does every business need all the extra frills provided by dedicating hosting? The answer is no.

However, the following circumstances call for it:

A rapidly growing business with many products or services being added and high traffic
A website featuring a large number of high – resolution photos and video streaming
A website that requires a unique IP address
A business that handles very sensitive transactions, thereby requiring enhanced security features

The advantages of dedicated hosting over shared hosting include:

Reliability

Dedicated hosting provides unlimited bandwidth as the entire server is dedicated to your requirements, unlike shared hosts which cater to hundreds of website on a single server.

Performance

With dedicated hosting, you are free to determine the performance level — from the server you chose to the way in which you manage it. With shared hosting, performance cannot be customized at the machine level.

Uptime

Dedicated servers allow for high performance and stability. This, in turn, ensures that websites and other business functions are operational virtually 100% of the time (usually upwards of 99.4%).

Ability to Customize

When you choose dedicated server hosting, you can manage the configuration of the server. The fact that the server is dedicated to one user means that the server (and overall hosting solution) can be tailored to the specific needs of that client.

Security

Dedicated hosting provides an unparallel level of security when compared to shared hosting. This is because you and your web host are the only people with access to your server.

Unique IP Address

Dedicated hosting also provides the benefit of the unique IP address. In a shared hosting plan, you could be sharing the same IP with malicious, abusive or even criminal websites.

Scalability

Dedicated hosting provides supreme scalability in terms of software packages, incoming and outgoing bandwidth usage, disk storage needs, database growth, and processing power. Typically, scalability of a shared hosting account is, at best, limited to assets such as disk storage space and database size.

Undoubtedly, shared server hosting is cheaper than dedicated hosting. However, if you plan to launch an eCommerce website which will draw significant traffic to your website, a dedicated server is a must.

Do write back and let us know your choice for hosting. Look forward to seeing your comments below.